The Bauhaus - Graphic Design History
Graphic Design History of The Bauhaus
This video explores the Bauhaus' contribution to graphic design history, from its origins after World War 1 to its continuing influence on contemporary movie title design, album covers, typography, and visual culture.
0:00 Introduction: The Bauhaus in Everyday Design
2:35 When Was the Bauhaus?
2:57 What Came Before the Bauhaus?
8:17 What Was the Bauhaus?
12:44 Timeline of Direction: The Changing Bauhaus
13:55 The Bauhaus Curriculum & Foundation Course
17:48 Defining the “Bauhaus Style”
18:47 The Designers of the Bauhaus
19:38 Josef Albers: Color, Perception & Systems
21:45 Anni Albers: Weaving, Structure & Pattern
22:35 Herbert Bayer: Typography & Graphic Identity
25:30 László Moholy-Nagy: Type, Photography & Experimentation
29:11 Söre Popitz & an Expanded Bauhaus Canon
30:00 DIER: How to Analyze Graphic Design
32:36 Oskar Schlemmer: The Body as Geometry
35:11 Joost Schmidt: Typography & Advertising
36:10 Iwao Yamawaki: Bauhaus Between Germany & Japan
37:47 Jan Tschichold & The New Typography
40:45 The Wider Modernist Network
43:51 Why Did the Bauhaus Close?
45:26 How Has The Bauhaus Influenced Contemporary Graphic Design
46:30 Bauhaus Typography Today
48:38 Pictograms, Signage & Public Communication
49:44 Corporate Identity & Digital Design
51:32 IKEA, Publishing & Motion Design
53:00 Film Posters, Photography & Album Covers
57:23 Conclusion: Why the Bauhaus Still Matters
We begin with several movements and traditions that helped shape its development, we examine the Bauhaus’ defining visual strategies, and see how it has influenced design in the last 100 years.
The video features work by Josef Albers, Anni Albers, Hebert Bayer, Joost Schmidt, László Moholy-Nagy, Söre Popitz, Oskar Schlemmer, Iwao Yamawaki, Jan Tschichold, Max Bill, Walter Dexel, Paul Renner, Karel Teige, Piet Zwart. It also considers the movement’s visual echoes in work by Marty Goldstein, David L. Burke, Joe Taylor, Bob Newman, Ed Benguiat, Shingeru Miyamoto, Takashi Tezuka, Jóse M. Urós, Margaret Calvert, Katsumi Masaru, Yoshiro Yamashita, Michael Collins, Tom Geismar, Michael Bierut, Sam Moreau, Jensen Harris, Jop Van Bennekom, Angua Wall, Hazel Baird, Emanuele Marani, EJ Kang, Elastic, Sebastian Pardo, Andrzej Bertrandt, Cardinal Communications, Vasilis Marmatakis, Erik Nitsche, Neville Brody, Reid Miles, Ben Ross Davis, Kate Bush, Peacock, Peter Saville, Carl Dair, Zuzana Licko, Rudy Vanderlans, and others.
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As a note: I am an artist, art director, public college professor, and I created this presentation to make graphic design history engaging and accessible to my students and the general public. My hope is that learning how visual languages develop will help all of us create more thoughtful and informed work. If you have edits or questions please feel free to reach out to me via email on the channel.
Artwork credits, research sources appear throughout the video and in the citation pages at the end and here- https://docs.google.com/document/d/1C... . Images are reproduced with attribution for education, criticism, commentary, and scholarship.
THANKS & RESEARCH ACKNOWLEDGMENTS
Special thanks to the museums, libraries, archives, and collections that supported this video’s research:
The Museum of Modern Art (MoMA): https://www.moma.org/
Tate: https://www.tate.org.uk/
The Metropolitan Museum of Art: https://www.metmuseum.org/
Solomon R. Guggenheim Museum: https://www.guggenheim.org/
Getty Research Institute: https://www.getty.edu/research/
Bauhaus-Archiv Berlin: https://www.bauhaus.de/
Bauhaus Dessau Foundation: https://www.bauhaus-dessau.de/
Bauhaus Kooperation Berlin Dessau Weimar: https://www.bauhauskooperation.com/
Letterform Archive: https://letterformarchive.org/
Cooper Hewitt, Smithsonian Design Museum: https://www.cooperhewitt.org/
Harvard Art Museums: https://harvardartmuseums.org/
Staatliche Museen zu Berlin: https://www.smb.museum/en/
Klassik Stiftung Weimar: https://www.klassik-stiftung.de/en/
Josef & Anni Albers Foundation: https://www.albersfoundation.org/
British Film Institute: https://www.bfi.org.uk/
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