Tommy Lee Jones Has Been an Alien in Japan for 20 Years

For over two decades, Tommy Lee Jones has appeared in hundreds of Japanese canned coffee commercials playing a grumpy alien studying humanity. This is the story of Boss Coffee's 'Alien Jones' — one of the strangest and most beloved ad campaigns in Japanese pop culture. How did a Hollywood Oscar-winner become the face of a vending-machine staple, and why has it lasted so long? A deep dive into the surreal world of celebrity Japanese advertising.